Grand Theft Auto IV Makes $500 Million in Week 1

May 7, 2008

After a record setting 3 million copies sold in the first day, Grand Therf Auto IV went on to sell over 5 million copies in the first week at $60 a game.  This means over $500 million in revenue for Take Two Interactive.

This is more than 50% of Take Two Interactive’s revenue for all of last year.  Maybe they were smart for rejecting the buyout offer from Electronic Arts.

The GTA franchise always gives TTWO a lift and news abut the games usually send the stock way up.  The only exception was when the infamous “Hot Coffee” contrent came to light in GTA: San Andreas, forcing the ESRB to give the game an AO rating immediately causing it to be removed form may store shelves.

GTA IV must be workt the money.  It has received a 10 rating from GameSpot, the first GTA to do so and early reports assert that the game lives up to the early hype.  Being an Adult Gamer, sometimes life can get in the way of game playing.  I was traveling for business on the 29th when the game launched.  Also, my game room acted as a tempoary closet through the end of the week. 

I finally got to see what the hype was all about and I must agree, GTA IV is awesome.  I’ve played about 15 hours and I’ve enjoyed every minute of it. 

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